Famous last words, on my last post: “Oh yes and just to complete matters the year of Tiger also began on February 14, 2010!” I knew it was such a strong coincidence that someone, somewhere would seize the day. In this instance it was BBDO, Shanghai that came up with up an immaculate synthesis of [...]
Global Transcreation Blog
The ins and outs of global marketing communications – in a digital age
Global SEM Blog
- 2012 Online Markets to Watch: QatarQatar has taken the reins from areas such as UAE (particularly Dubai) and continued the Arabic world’s rapid development online. Although Qatar has a relatively small population of only 1.8 million, they are fast shaping the online world with internet penetration rates increasing by 500% over the past ten years. With natural resources, an educated […]
Browsing Posts published in February, 2010
We are safely past what seems to have become a global love-fest every year on February 14. However, not everybody is so keen to celebrate a day named after a Christian saint said to have been martyred by the Romans in the 3rd Century. Indeed, the Saudi Religous Police and State media take a dim [...]
Advertising breaks during the US annual Superbowl – American Football – continue to generate huge attention and publicity – often for the wrong reasons. Witness the infamous and shocking (was it really?) Janet Jackson exposed nipple incident at Super Bowl XXXVIII with Justin Timberlake in 2004! Accident or deliberate? This year’s commercial break has again [...]
Transcreation – what is it? Well it will neither offer salvation to the planet nor the sinner. If you are an international marketer, working on global advertising or brand development or in the localization business you may have come across the term before. Here are a few random definitions from around the ‘net: “…a packet [...]
WARNING – Under Construction I will soon be up and running once I get the hang of WordPress. On the basis I still have sufficient gray matter to achieve this end before Hades freezes over. The aim is basically what it says on the label – topics, news and points of contention regarding the sometimes [...]
