Transcreation – what is it? Well it will neither offer salvation to the planet nor the sinner. If you are an international marketer, working on global advertising or brand development or in the localization business you may have come across the term before. Here are a few random definitions from around the ‘net: “…a packet [...]
Global Transcreation Blog
The ins and outs of global marketing communications – in a digital age
Global SEM Blog
- 2012 Online Markets to Watch: QatarQatar has taken the reins from areas such as UAE (particularly Dubai) and continued the Arabic world’s rapid development online. Although Qatar has a relatively small population of only 1.8 million, they are fast shaping the online world with internet penetration rates increasing by 500% over the past ten years. With natural resources, an educated […]
