Famous last words, on my last post: “Oh yes and just to complete matters the year of Tiger also began on February 14, 2010!”

I knew it was such a strong coincidence that someone,  somewhere would seize the day.

In this instance it was  BBDO,  Shanghai that came up with up an immaculate synthesis of two cultures for Gillette.

You can read the the whole article on Adage Global News.

Timing is everything:  Chinese New Year and St. Valentine’s day only comes around once every 50 years.  So by the time we have another  opportunity like this we will probably all be fluent in Mandarin.