I recently participated in an extensive Transcreation survey being run by Common Sense Advisory of Lowell, Mass. in the US and I am reliably informed that their report is due out end of this month (March). While I am honoured to have been included that’s not the news. What is interesting is that Transcreation is [...]
Global Transcreation Blog
The ins and outs of global marketing communications – in a digital age
Global SEM Blog
- 2012 Online Markets to Watch: QatarQatar has taken the reins from areas such as UAE (particularly Dubai) and continued the Arabic world’s rapid development online. Although Qatar has a relatively small population of only 1.8 million, they are fast shaping the online world with internet penetration rates increasing by 500% over the past ten years. With natural resources, an educated […]
Browsing Posts published in March, 2010
Is transcreation just a Trojan horse used by Global VPs of Marketing to wrest global campaign production responsibility away from the countries where they will be executed? I guess the answer depends on how paranoid you are or how dictatorial your VP of Marketing is. My own view is that in the present competitive, budget [...]
Over 2 days last week some 9,392 digital marketers jammed themselves into Technology For Marketing & Advertising (TFM&A) in London’s West End. In line with modern event style exhibitors and presentation theaters shared the extensive exhibition space. This approach works well and generates a constant stream of traffic around the exhibitions. Plus it is fair [...]
