Oy Iceland, we said we wanted our CASH back! We have had the global meltdown, a plague of free-loading politicians and now the subtle wrath of a Nordic god spraying a fine aerosol of pumice dust and glass fragments at the perfect altitude to inhibit the modern jetliner while remaining invisible to the naked eye. [...]
Global Transcreation Blog
The ins and outs of global marketing communications – in a digital age
Global SEM Blog
- 2012 Online Markets to Watch: QatarQatar has taken the reins from areas such as UAE (particularly Dubai) and continued the Arabic world’s rapid development online. Although Qatar has a relatively small population of only 1.8 million, they are fast shaping the online world with internet penetration rates increasing by 500% over the past ten years. With natural resources, an educated […]
Browsing Posts published in April, 2010
Email marketing plays a huge role in both CRM and business development strategies. It is a marketing tool that is being used across geographic boundaries to increasing effect. The really cool thing is that not only does it work for the big brands but thanks to the nature of the Internet it can also be [...]
The much anticipated Common Sense Advisory survey ‘Reaching New Markets through Transcreation’ finally hit the digital streets yesterday. I have seen the use of the ‘transcreation’ word both lauded and trashed to equal measure. But what nobody can deny is – especially once you have read the report – that there is a huge amount [...]
