Wordbank was founded in 1988 and has been transcreating ever since. We launched a formal transcreation service in 1996 called Conquest. Why - because I found out that we had been doing favours for various ad. agencies who just wanted us to 'check a couple of tag lines out in a few languages' to see how they would play. A value add service to my mind. Click on the Wordbank link above to find out more.