Not really a fitting epitaph for Steve Jobs, but a search for “Siri buttocks” on Twitter will quickly reveal a missed opportunity for transcreation. Clearly someone, somewhere did not do any copy/concept testing in key markets before going ahead with the launch creative etc. Given the less than enthusiastic response to the iPhone 4s, there is a touch of irony in [...]
Global Transcreation Blog
The ins and outs of global marketing communications – in a digital age
Global SEM Blog
- 2012 Online Markets to Watch: QatarQatar has taken the reins from areas such as UAE (particularly Dubai) and continued the Arabic world’s rapid development online. Although Qatar has a relatively small population of only 1.8 million, they are fast shaping the online world with internet penetration rates increasing by 500% over the past ten years. With natural resources, an educated […]
Browsing Posts in Conquest
Over recent months there has been a rush by translation companies to jump on to the ‘Transcreation bandwagon’ and even a few blog posts calling it a new service or just dubious sales-speak. But surely the question of when to transcreate versus translate is really more about what level of customer service do we want to deliver in which country or target audience?
Advertising breaks during the US annual Superbowl – American Football – continue to generate huge attention and publicity – often for the wrong reasons. Witness the infamous and shocking (was it really?) Janet Jackson exposed nipple incident at Super Bowl XXXVIII with Justin Timberlake in 2004! Accident or deliberate? This year’s commercial break has again [...]
