Can the perception of global brands vary dramatically across different cultures? You betcha! Once again, China proves that it is not a homogeneous part of the global marketplace. Which car brand has the most cachet in China? Well, according to a recent article in the New York Times, unless you are a retired pensioner, it [...]
Global Transcreation Blog
The ins and outs of global marketing communications – in a digital age
Global SEM Blog
- 2012 Online Markets to Watch: QatarQatar has taken the reins from areas such as UAE (particularly Dubai) and continued the Arabic world’s rapid development online. Although Qatar has a relatively small population of only 1.8 million, they are fast shaping the online world with internet penetration rates increasing by 500% over the past ten years. With natural resources, an educated […]
Browsing Posts tagged Cultural sensitivity
Is transcreation just a Trojan horse used by Global VPs of Marketing to wrest global campaign production responsibility away from the countries where they will be executed? I guess the answer depends on how paranoid you are or how dictatorial your VP of Marketing is. My own view is that in the present competitive, budget [...]
We are safely past what seems to have become a global love-fest every year on February 14. However, not everybody is so keen to celebrate a day named after a Christian saint said to have been martyred by the Romans in the 3rd Century. Indeed, the Saudi Religous Police and State media take a dim [...]
