Global Transcreation Blog

The ins and outs of global marketing communications – in a digital age

Browsing Posts tagged email marketing

I don’t know whether to laugh or cry. Just how cheesy is this? I received an email on Tuesday 5 May from a British company called Corpdata aiming to sell me B2B marketing lists with the headline: “Accurate data killed Osama bin Laden (helped by US Special  Forces)”. A tenuous link at best and definitely [...]

Email marketing plays a huge role in both CRM and business development strategies.  It is a marketing tool that is being used across geographic boundaries to increasing effect. The really cool thing is that not only does it work for the big brands but thanks to the nature of the Internet it can also be [...]