Oy Iceland, we said we wanted our CASH back! We have had the global meltdown, a plague of free-loading politicians and now the subtle wrath of a Nordic god spraying a fine aerosol of pumice dust and glass fragments at the perfect altitude to inhibit the modern jetliner while remaining invisible to the naked eye. [...]
Global Transcreation Blog
The ins and outs of global marketing communications – in a digital age
Global SEM Blog
- 2012 Online Markets to Watch: QatarQatar has taken the reins from areas such as UAE (particularly Dubai) and continued the Arabic world’s rapid development online. Although Qatar has a relatively small population of only 1.8 million, they are fast shaping the online world with internet penetration rates increasing by 500% over the past ten years. With natural resources, an educated […]
Browsing Posts tagged global marketing
The much anticipated Common Sense Advisory survey ‘Reaching New Markets through Transcreation’ finally hit the digital streets yesterday. I have seen the use of the ‘transcreation’ word both lauded and trashed to equal measure. But what nobody can deny is – especially once you have read the report – that there is a huge amount [...]
